2Endeavor

By Joelyn Carr-Fingerle, CPA

To endeavor. To try. To strive. To seek. To work hard and do our best to do what is best. The dictionary defines the verb “to endeavor” as a serious and sincere or earnest attempt to achieve something. As a noun, an endeavor is an enterprise or directed activity.

Both definitions can apply to us as CPAs. We try daily to do our best for our clients, our firms and our families. We have high standards and try to set a great example for others. Being a CPA is an honorable profession. We often have difficult situations presented to us that we must solve or work our way through. And we assist our clients to endeavor to make the best choices as well. When I was in school I never knew how much my psychology minor would come in handy as I work through the “financial psychology” part of the 1040 interviews each tax season! We all have those situations where we are the sounding board/listening post for clients as they assess their financial and family dynamic situations. We endeavor to help them as best we can—both individuals and businesses.

At our July chapter meeting, we will honor the endeavors of our chapter’s past presidents and 40-year members. Before dinner we will host a new-member orientation so that all the new members embarking on their accounting careers can learn more about the endeavors of our chapter and some of our members. The new-member orientation is targeted to members who have joined since last December, when we held the last orientation, but everyone is welcome. If you are a new member and don’t receive a call or e-mail, please register online (so we have the proper head count). All are welcome!

At our July meeting we also will celebrate our chapter’s 60th birthday with chapter stories and birthday cake at dinner, so if you want to find out a little more about our local organization, please attend! You can register online. If you have a story for us, please respond to this blog or to me and Valerie Haynes Perry will get back to you. She is compiling the stories for us and will gladly accept all information that is offered.

At July’s meeting, CalCPA Chair Andrea Cope will join us for her official chapter visit. She will update us on CalCPA, talk about the organization’s first 100 years and look toward the next 100 years. CalCPA is celebrating its 100 years of endeavors on behalf of the CPA profession in California.

2Endeavor? It’s the name of the band that played at the installation dinner this year (see photos), with our chapter treasurer, AJ Major, as drummer. 2Endeavor is a wonderful rock ’n’ roll band. If you missed them, please do try to catch up with them at another event. What a great name and inspiration to us all! Let us all endeavor to do our very best, always.

Hope to see many of you at our chapter events, and I’d love to hear how your endeavors are being planned and progressing!

This entry was posted on Tuesday, June 30th, 2009 at 12:20 pm and is filed under President's Message. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.