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Peninsula/Silicon Valley Chapter

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President's Message

Providing Leadership in Turbulent Times

October 31, 2008

By Karen R. Goodfriend, CPA/PFS

10_pres_sm.jpgGreetings from St. Louis. This month, I write this message while waiting in the airport for my flight back to the Bay Area. I’m heading home from a meeting of the AICPA Personal Financial Planning Committee, where I spent two days with other CPAs who specialize in this practice area.

Among other topics, we discussed how our profession can serve our clients and the public in this time of financial uncertainty. As I sit in the terminal, I hear CNN report alternately on the election and the financial crisis, and I reflect on how much our profession has to offer our clients and the public at this time. Whether dealing with individuals or businesses, or serving as an employee in industry, a CPA’s objectivity and problem-solving abilities provide leadership in uncertain times. We also can provide a public service by helping to educate consumers and clients in matters of personal and business finance.

In my practice, I have seen clients who want to know how the financial turbulence is affecting them personally. They value objective assessments and guidance from a trusted adviser who understands their specific financial goals and who serves as a voice of reason. Helping clients to carefully plan their cash flow and navigate during the market downturn, refrain from selling investments based on emotion or fear and identify the silver linings where they exist, such as favorable tax legislation, represent a few cases in point.

We can also help each other. In this unprecedented situation for our profession, we benefit by sharing ideas and resources and connecting with colleagues in our areas of specialty.

If you are wondering how to get involved, here are a few examples of CalCPA activities that you can tap into: CalCPA staff and members work with the media to provide expert sources who can shed light on complex financial issues. Can you provide an expert perspective? The Financial Literacy program provides pro bono education to consumers, and volunteers are always needed to visit schools and civic groups. Training is provided. CalCPA and chapter committees serve as resources to help CalCPA members gain perspective and share ideas with colleagues in specific practice and technical areas.

I just received an e-mail from our CalCPA PFP Committee chair, who is in the process of gathering personal financial planning practice resources from committee members throughout the state. Other committees are addressing tax, financial and accounting issues as events unfold in the coming weeks, months and years. Please offer your comments or contact me, CalCPA chapter leaders or CalCPA leaders if you would like to know more.

— Karen Goodfriend, CPA/PFS

Chapter News

Eighth Annual Estate Planning Symposium

This event features updates on transfer & fiduciary income taxes; AICPA valuation standards and the 2006 Pension Protection Act; estate and income tax planning for same-sex couples; and dealing with foreign trusts, beneficiaries and assets.

Co-hosted by the Estate & Trust committees of CalCPA’s Peninsula Silicon Valley and Silicon Valley San Jose chapters, and by the Santa Clara County Estate Planning Council.

Date: Tuesday, Jan. 20
RSVP: Online

Young Professionals Keeping Busy

Our Young Professionals Committee, chaired by Parisa Nesva Derani and Anthony Rozenvasser, has been busy planning some upcoming events in which you’ll want to participate:

Career Panel: The International Track
This is the third event in the committee’s series of CPA career panels aimed at accounting students. This session involves heading to Menlo College in conjunction with the school’s International Week. Panelists will discuss their experiences as CPAs doing business abroad or representing foreign clients. All student members are welcome. Register online.

Date: Thursday, Nov. 13
Info: Chapter program associate Jane Dunbar

Mark the Holiday Season by Giving
Join the committee for a two-hour food-sorting shift at Second Harvest Food Bank in San Carlos. This is the committee’s second annual volunteer effort, and everyone who worked last year had a great time. Pizza and soft drinks will be provided before we start work. Limited to 20 volunteers—so register soon.
Date: Wednesday, Dec. 10
Time: 6:30–8:30 p.m.
Info: Chapter Program associate Jane Dunbar

New Members

On behalf of the Peninsula Silicon Valley Chapter’s officers, directors and members, we extend our warmest of welcomes to our new members.

CalCPA News

How’s Your Succession Plan?

Is your succession plan due for a checkup? Or, perhaps, are you due to get started?

National experts can help you make sure your succession plan is on track and that you maximize the value you have created in your firm.

Register today for the Education Foundation’s 2008 Succession Planning Conference:
Nov. 11: San Francisco

CalCPA Member Discounts on CCH Tax Guidebooks

CalCPA members can order CCH’s 2009 U.S. Master Tax Guide and the Guidebook to California Taxes 2009 at significantly discounted rates:

  • 2009 U.S. Master Tax Guide (Expected ship date, late December): $49.95/members; $69.95/nonmembers.
  • 2009 Guidebook to California Taxes (Expected ship date, late January): $44.95/members; $64.95/nonmembers.

Order today.

CalCPA Leaders Wanted

If you’re interested in helping shape the next group of CalCPA leaders, nominate a member for the job. Or, if you’re interested in a leadership role, self-nomination is the best way make your interest known.

The CalCPA Nominations Committee is accepting nominations until Dec. 1 for 2009–10 CalCPA officers and council members at large.

Learn more and download an application.

Women’s Leadership Forum

Join CalCPA Dec. 3 for a day of leadership development, professional growth and recognition at the 2008 Women’s Leadership Forum. From tips and strategies for attaining leadership positions within the profession to handling difficult situations, mentoring and public speaking, this event designed by women CPA leaders will feature top speakers dedicated to helping women advance their careers. Register today!

Plus, a lunchtime celebration will feature winners of CalCPA’s first Women to Watch Awards presented in cooperation with the AICPA. Learn more or download a nominations form.

Then join other women as they finish the successful day of networking at the Women’s Leadership Forum with a networking dinner.


Chapter Events
 
Save The Dates

A Morning at Intuit
Intuit has invited us to a free update seminar (which means free CPE) on QuickBooks, as well as a tour of the Intuit Usability Lab and a hosted lunch. Look for more details in the December Bulletin.

Date: Tuesday, Jan. 13

 
Committee Meetings

MAP Committee
Date: Tuesday, Nov. 4
Time: Noon
Location: Crowne Plaza Hotel; 4290 El Camino Real; Palo Alto
Cost: $20 (payable at the door)
RSVP: Tim McCrone at (650) 948-7180
Note: Attendance will be limited to those with confirmed reservations.

Nonprofit Interest Group
Topic: Recent Developments for Nonprofits; Accounting & Auditing Update (discussion meeting)
Date: Wednesday, Nov. 5
Time: 8:30–10 a.m.
Location: Office of Jack Morton; 250 Cambridge Ave.; Palo Alto
CPE: 1.5 hours
RSVP: (650) 323-6666 or laarni@lvr.netbox.com

 
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local interest groups

From technical committees to discussion groups, the Peninsula Silicon Valley Chapter offers a variety of opportunities to exchange information and connect with your peers. Lists committees or other information within the chapter.

 
Contact Us
Program Associate:
Jane Dunbar
(650) 802-2465

Program Director:
Gary Hammond
(800) 922-5272, ext. 2472

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